Snob Foods
Expertly Crafted for Freshness
When creating the new packaging for Snob Foods, we faced the challenge of achieving clear differentiation while communicating the freshness and natural quality of the products sold both nationally in Ecuador and for export. We chose yellow as the primary color to express the natural energy delivered through each product, while also symbolizing how they are preserved naturally to maintain their full nutritional integrity.
Green was introduced to enhance the sense of freshness and the unique, unmatched flavor present in every presentation—whether it’s their fruit jams, canned legumes such as beans, lentils, and chickpeas, or the renowned “Ají Casero” line, a favorite across Ecuador. This color system not only strengthens brand recognition but also tells the story of products that are as authentic as they are flavorful.
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