Pablo Terán Herrera
Pablo Terán Herrera is one of Ecuador’s most awarded and influential creative directors, with a career spanning over two decades. A visionary in branding, packaging, and creative strategy, he founded TERAN Brand & Co. in 2002, building it into a leading agency recognized for delivering memorable and enduring brand identities.
His work has earned 21 Cóndor de Oro awards—the highest honor in Ecuadorian advertising—along with international recognition at festivals in Panama, New York, Chile, and the Netherlands. Throughout his career, he has led projects for global and regional brands including BMW, Porsche, Dior, Mini, Nestlé, Coca-Cola, Pronaca, and Ferrero.
Beyond his agency work, Pablo is the founder and CEO of Brain Book Books, an international creativity certification, and has served as a lecturer and speaker at major universities in Ecuador. A multi-talented creative, he is also a musician, having performed with Dama Solitaria, Crossfire (founder), and Beso y Mordida.
Feature Title
Josué Terán López
Josué Terán López is a creative strategist from Ecuador with a proven track record in branding, advertising, and digital innovation. Over the years, he has led high-impact campaigns that merge creativity with data-driven strategies, delivering measurable results for both local and international clients.
Specializing in Web3, DeFi, and emerging technologies, Josué creates brand and performance campaigns that engage both Latin American and Anglo audiences, from impactful narratives to scalable digital strategies..
Throughout his career, Josué has collaborated with renowned brands, including Airbnb and other industry leaders, leveraging market insights to build strategies that stand out in competitive environments. Known for his ability to blend research, creativity, and cultural understanding, he continues to drive projects that redefine how brands engage with their audiences in the digital era.
© 2002–2025 TERAN Brand & Co. All rights reserved.
All content on this website, including but not limited to text, graphics, logos, images, videos, designs, and other materials, is the exclusive property of TERAN Brand & Co. or its content providers, and is protected by international copyright laws.
No part of this site may be reproduced, distributed, modified, transmitted, or otherwise used in any form or by any means without the prior written consent of TERAN Brand & Co. Unauthorized use of any content from this site may violate copyright, trademark, and other applicable laws, and may result in legal action.
For permissions or licensing inquiries, please contact: creativo@teranbrand.com